Get Access Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers.
Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers
by Bridget Brennan
Binding: Paperback
Author:
Number of Pages:
Amazon Page : https://www.amazon.com/Why-She-Buys-Strategy-Consumers/dp/0307450392
Amazon Price : $14.53
Lowest Price :
Total Offers :
Rating: 4.0
Total Reviews: 72
Results Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers
Why She Buys The New Strategy for Reaching the Worlds Why She Buys The New Strategy for Reaching the Worlds Most Powerful Consumers Bridget Brennan on FREE shipping on qualifying offers If the consumer economy had a sex it would be female If the business world had a sex it would be male And therein lies the pickle Women are the engine of the global economy Why She Buys The New Strategy for Reaching the Worlds Why She Buys The New Strategy for Reaching the Worlds Most Powerful Consumers If the consumer economy had a sex it would be female If the business world had a sex it would be male And therein lies the pickle Women are the engine of the global economy driving 80 percent of consumer spending in the United States alone Why She Buys The New Strategy for Reaching the World’s A book review of Why She Buys The New Strategy for Reaching the Worlds Most Powerful Consumers by Bridget Brennan Why She Buys The New Strategy for Reaching the World’s Why She Buys The New Strategy for Reaching the World’s Most Powerful Consumers Women are the engine of the global economy and buy nearly 80 of all consumer products They hold the purse strings and when they’ve got a tight grip on them as they do now companies must be shrewder than ever to win them over Why She Buys The New Strategy for Reaching the Worlds Why She Buys The New Strategy for Reaching the Worlds Most Powerful Consumers Paperback – Sep 13 2011 by Bridget Brennan Author Be the first to review this item See all 8 formats and editions Hide other formats and editions Amazon Price New from Why She Buys The New Strategy for Reaching the World’s Why She Buys 239 ing doesn’t enhance her life her work or her family’s life then you’re wasting her time and probably your own too So forget about the specifics of what you’re selling and reframe it in your mind as selling help The easiest path to “yes” from a female customer is through listening and asking openended questions Why She Buys The New Strategy for Reaching the Worlds Bridget Brennans Why She Buys shows decision makers how to bridge this divide and capture the business of the worlds most powerful consumers just when they need it most • No Matter Where You Live Women Are a Foreign Country Youll discover the value in studying women with the same intensity that you would a foreign market
